Helping international brands to develop their Spanish voice
Communicate like an authentic Spaniard to stop looking like a tourist.
- Bring your international reputation to the Spanish market.
- Stand out from competitors.
- Connect with your new customers on a native level.
The Spanish copywriter behind Copybara
Hi! 👋
I'm Laura, and I'm the person you turn to take care of your communication when you want to succeed in the Spanish market with your brand, project, or business.
As a bilingual copywriter, I find the words you need to build trust among your Spanish customers keeping the intention and emotion of your original message. With them, I create an attractive and strategic message that helps you connect with your new audience by speaking their language on the same level, in a personal and approachable way.
I like to pay attention to details (call it perfectionism) and deadlines (call it respect) in order to offer you a clear, accurate, and well-argued solution (my goal is for my texts to work for you).
Why I am a different Spanish copywriter
I've always loved good stories. But I prefer to write them myself rather than be the protagonist. That's why I studied Journalism and Communication and started my first blog back in 2009.
At 25, I left everything behind. I put my bike on a plane and headed to London with the excuse of improving my English. To my surprise, I adapted easily and ended up staying there for 7years. 😅
Before returning, I worked with people who were going through what I had gone through, helping them break down communication barriers so they could better adapt to their new lives.
And since I got a taste for working in 2 languages, back in Madrid I focused on people who had a company and wanted to strengthen their business in Spain. Because I know what it means to work abroad, the effort it takes to connect with other people, and the fears you face when communicating in another language.
How do I work as a freelance copywriter?
Although I collaborate with both national and international companies, my goal is always the same: to adapt their communication to the online world so they don't get left behind.
The result is strategic communication that is consistent with your brand's principles, connecting with your customers on any channel or platform.
To achieve this, I follow my own method that combines my experience and knowledge with the power of copy. This is the ICRAS method.
Investigation
I research your business, your competition, and your customers to understand what needs to be changed and how to manage your communication effectively.
Creation
After analyzing the data, I write the texts that will help you achieve your goals: sell more, gain visibility, attract the right customers, etc.
Revision
You will have up to three revisions to modify the draft texts I send you. 100% satisfaction guarantee so that your texts are exactly how you want them.
Adaptation
I implement the proposed changes based on the defined objectives and send you the final copy.
Strategy
I propose an action plan so that your texts continue to deliver results in the medium and long term (guidelines to follow, content strategy, etc.).
What my clients say about me and my work
Laura treats everyone with respect and values the relationships she builds, both professionally and personally. Her ability to connect with people is remarkable, as she understands the importance of communication.
She's a genuinely good human being—kind, empathetic, and always willing to support and help where needed.
Software Engineer
Whenever Laura has helped me, I have felt listened to, understood, and treated with respect. Her emails always make me smile, because in addition to treating you kindly, you can really see that she cares about you. If any setback occurs, you can always count on her..
former Client
Still want more?😱
- I have 4 tattoos, two of which are on my back and look like one.
- My eyes change color (from the usual green to a blue-gray) and so does my hair (from light brown to dark brown or even reddish).🤷♀️
- I’m multipotential. I’m good at doing different things, so I’ll help you in any way I can.
- I have a bit of dyslexia (and since I became a mother, even more so). So I pay attention to details and proofread my writing a lot, although I am not perfect.
- If we match, I'll give it my all—going half-speed isn't my style. I'll put all my experience, training, and dedication at your service..
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